january, 2020

202017jan1:30 pm3:00 pm"Celluloid Pueblo" -- Border Community Alliance, Borderlands ForumTubac Presidio State Historic Park1:30 pm - 3:00 pm Cost: $20


Event Details

Border Community Alliance in collaboration with Tubac Presidio State Historic Park invites you to join us for this special presentation by University of Arizona Professor Jennifer Jenkins on her recently published book, Celluloid Pueblo that has a special connection to the Santa Cruz Valley.

The five Cs of Arizona—copper, cattle, cotton, citrus, and climate—formed the basis of the state’s livelihood and a readymade roster of subjects for films. With an eye on the developing national appetite for all things western, Charles and Lucile Herbert founded Western Ways Features in 1936 to document the landscape, regional development, and diverse cultures of Arizona, the U.S. Southwest, and northern Mexico.

Celluloid Pueblo tells the story of Western Ways Features and its role in the invention of the Southwest of the imagination. Active during a thirty-year period of profound growth and transformation, the Herberts created a dynamic visual record of the region, and their archival films now serve as a time capsule of the Sunbelt in the mid-twentieth century. Drawing upon a ten-year career with Fox, Western Ways owner-operator Charles Herbert brought a newshound’s sensibility and acute skill at in-camera editing to his southwestern subjects. The Western Ways films provided counter-narratives to Hollywood representations of the West and established the regional identity of Tucson and the borderlands.


(Friday) 1:30 pm - 3:00 pm